Did you know that there were 82.90 million internet users in Pakistan in January 2022?
Not only that, Kepios’s analysis indicates that internet users in Pakistan increased by 22 Million between 2021 to 2022. These all stats show that there is immense opportunity in the digital marketing world.
Well, in this blog post I am gonna talk about what’s digital marketing? What skills are needed to learn for it? What steps are involved to earn money through digital marketing?
What is Digital Marketing?
Digital marketing is a form of marketing that involves the use of digital technologies to promote products or services.
Digital marketing can be done through social media, email, websites, mobile apps, and other platforms.
The purpose of digital marketing is to reach more customers by using the internet and technology.
Digital marketers create content for promotional purposes like blogs, social media posts, and advertisements on search engines.
Why Digital Marketing is the hot topic of town?
Digital Marketing has gained much hype because of its measurable conversions bringing in high revenues with little investment.
After 2020, the audience shifted towards social media and digital platforms from television, radio, and print media. Now, they are getting the information on their devices.
For example, while driving a car you’ll notice neither passengers are looking at billboards nor they are listening to the radio. What are they doing? They are looking into their phones or digital devices, buddy.
That’s why brands are taking this opportunity very seriously and they are coming to digital platforms to connect with their prospects more deeply.
Difference between Traditional and Digital Marketing:
| Traditional Marketing | Digital Marketing |
| Slow Conversion | Fast Conversion |
| Static | Dynamic |
| No feedback | Feedback |
| ROI Can’t be calculated | ROI Can be calculated |
| Expensive & less effective | Less expensive & more effective |
Beware of fake online marketing techniques:
As the need for digital marketing has increased in the market, fake digital marketing techniques also evolved. It’s essential for you to learn the difference between real and fake digital marketing techniques.
For example, there are a lot of people who will take money from you to increase the likes, comments, shares, etc for your posts. But all those are done by artificial bots which is of no use.
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Types of Digital Marketing:
The term digital marketing encompasses a wide range of activities. Many people confuse digital marketing with social media marketing, search engine optimization, etc.
But in reality, digital marketing is a broader term that includes all types of activities that occur digitally. Let me know you all in detail:
1. Social Media Marketing:
Are you only using Facebook, Instagram, and Twitter to just interact with your friends?
Well, You shouldn’t be surprised if I tell you that you can sell your products and services by using these social platforms.
Social Media Platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, Tiktok, and Youtube are being used by brands to advertise their products and services, Hence generating their revenues through social media marketing.
2. Search Engine Optimization:
By optimizing your website for search engine results, you can receive more traffic by ranking higher on a search engine results page (SERP).
In Google search results, it is typically desirable to appear on the first page for the most relevant search terms.
In order to make your audience see your content, the first step you need to do as a digital marketer is to create content on specific search keywords that are relevant to the target audience.
If you learn this skill of SEO yourself, there will be no spend on the ranking of your website.
3. Search Engine Marketing/PPC:
Search Engine marketing is used to drive traffic to your website through advertisements.
For this purpose, you have to pay a certain amount of money to run ads on search engine result pages (SERPs).
In search engine results, you can display text ads and Ads that appear on websites in the form of images or videos.
4. Content Marketing:
In content marketing, you create and distribute valuable, relevant, and consistent content to attract your target audience.
Usually, we confuse content creation with content marketing. That’s not the case because content creation is just part of content marketing.
You must know that content includes blogging, video making, infographics, visual content, ebooks, guides or articles etc.
While making the content you need to understand for what niche you are making content.
5. Email Marketing:
Your business can use email marketing to promote its products and services by using this marketing channel. It is a form of digital marketing.
The popularity of email marketing is partially due to the fact that it forces the user to take some sort of action; an email will sit in the inbox until it’s read, deleted, or archived.
Additionally, email is among the most cost-effective tools available.
6. Copywriting:
The profession of copywriting entails writing texts for advertising or marketing.
Written content is known as copy or sales copy, and it is aimed at increasing brand awareness and persuading consumers to take action.
For writing a copy, strong communication and creative skills are required.
You can learn to write copy and can generate a handsome amount as a side income.
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7. Affiliate Marketing:
An affiliate marketer refers to products or services by sharing them on their blog, social media platform, podcast, or website.
When someone makes a purchase using the affiliate’s unique link, he or she earns a commission.
8. Influencer Marketing:
Brands can promote their products through influencer marketing by obtaining endorsements and recommendations from content creators and influencers.
Bloggers and social media influencers make up the majority of influencers, but podcast hosts are also influential.
Conclusion
The above-mentioned types of digital marketing are just explained in a general way. The more specific and detailed information on each type and how to do’s need a lot of time to understand.
According to me, understanding things are necessary and for that, you can pick a term and research it for 1 hour and understand that.
After that move on to another term to gain an understanding more deeply. Similarly, you can learn about digital marketing by doing research more on each term used in this blog.
Aqsa Chaudhary signing off!
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